An Open letter to Betfair about its ad, Power to the Punter

Betfair says it represents all punters – men and women. Rick Kane says its recent advertising suggests otherwise.

NRL trumps AFL in marketing match

The AFL and NRL recently unveiled their 2013 promotional commercials and they demonstrate a fascinating contrast in positioning, and how administrators handle their respective strengths and weaknesses.

The unintentional comedy in the 2012 membership videos.

With the 2012 regular season less than a month away, clubs are stepping up their efforts in order to get more members on board for the upcoming season. Given how important membership is to fans and clubs alike, it seems appropriate that we should analyse the membership videos. Some promise success. Some promise excitement. Some [Read more]