A Call to Arms: Crowdfunding


As you can well imagine, our crowdfunding campaign is currently top of minds here at Almanac HQ. It’s a fickle beast without exponential momentum, so we need to keep kicking it along in order to meet the final goal amount.

Accordingly, we hope you’ll bear with us if our crowdfunding talk comes up in your feeds more often than you’d prefer. This all ends on 3rd April (and we have no plans to crowdfund again). Then everything’s about the footy.

Things you need to know:

* We don’t take any funds pledged unless we hit $20,000
* You can choose to make a donation amount if you don’t want to accept any rewards (up to you)
* You can make anonymous pledges
* There are a number of rewards available, including a couple of invaluable ‘experiential’ rewards (email [email protected] to discuss the finer details)
* We are doing this to fund website enhancements and a new eMag which will be produced on a regular basis

If you don’t have the funds to pledge, you can help by spreading the word via email, Facebook, Twitter or whatever other communication channels are at your disposal e.g. online AFL message boards, discussion forums, family dinners, etc.

We need to get the word out there, and we have limited time to do it.
The clock is ticking.

Having been intensively hands-on at The Footy Almanac for a few months now, I can vouch firsthand for the hard work that goes into nurturing the Almanac community on an around-the-clock basis. The Almanac is pushing to be a self-sustaining, ongoing entity, and this should give us the leg-up that propels us along that road. As we develop, so will the opportunities for our writers.

If you love your Almanac, now’s the time to show the love and put a spring in the ‘Knackers’ step for the footy season.

Pledge here

Any questions regarding crowdfunding, don’t hesitate to contact me: [email protected]

Go team!


Emma is a writer, reader and horror movie aficionado. When not having the bejesus scared out of her, she wrangles content creation for her company, Bakewood.


  1. Grant Fraser says

    If a series of tubes up the date of a bee hive can raise $3m, surely we can get to $20K?

  2. They might take our freedom, BUT THEY’LL NEVER TAKE OUR ALMANAC!!!!!

  3. Malcolm Ashwood says

    Why do the pledges have to reach , 20 grand before they are accepted ? Thank you

  4. Peter Schumacher says

    Yes, I was wondering about that as well.

  5. Emma Westwood says

    Hi guys – good question. We set $20,000 as the amount for two reasons:

    (1) it’s what we need in order to achieve what we want to do (I posted a cost breakdown on the updates section of our campaign but I’ll post it again here) and
    (2) other comparable campaigns (with arguably a smaller community and smaller reach than the Almanac) have achieved similar targets in crowdfunding.

    Consequently, we thought it wasn’t an entirely unrealistic figure, although there is always a gamble involved in crowdfunding.

    The crowdfunding platform, Pozible, imposes a no-compromise rule that you only receive the funds from your campaign if you hit your target (in our case, the $20K). Some other crowdfunding sites (e.g. Indiegogo) offer ‘flexible funding’ where you get to take whatever has been pledged even if you don’t reach your target, but since Pozible is an Australian-specific crowdfunding platform, we felt this was the best place for us. So, basically, we get no choice in the matter.

    Does that answer your question?

  6. Emma Westwood says

    FYI – cost breakdown:

    Once we exclude the costs of rewards and crowdfunding fees, we will be receiving approximately $12,000 from our $20,000 goal. Pozible works on a ‘take all or take nothing’ basis so we need to achieve our $20,000 target to do this.

    WEBSITE: We have been quoted over $20,000 for a full digital upgrade of the Almanac website (e.g. design and layout, mobile and tablet strategy, database redesign, improved systems for sponsorship, upgrade of eCommerce and improved eNewsletter systems). We are expecting to still shoulder a significant burden in this regard but, obviously, any assistance through crowdfunding would make a big difference.

    EMAG: We are looking at allocating $3,000 towards starting our new eMagazine to cover executive editing, copyediting, design and other associated setup costs.

  7. I hope anyone who reads this make a pledge.
    Let’s make the Footy Almanac the ‘go to’ site for sport writers and fans.

  8. Malcolm Ashwood says

    I am sure I am not the only person who can not work out and get the crowd funding pledge to work , password crap etc way 2 hard ! Have a phone number you can ring and pledge and give credit card details !

  9. Emma Westwood says

    HI Malcolm – I’m asking Pozible now if there’s a way to make a pledge via the phone. As an organiser of the campaign, I’m not allowed to make pledges to my own campaign so I can’t do it for you. Sorry to hear it’s causing you problems. Bear with me…

  10. Emma Westwood says

    Emailing you directly about this, Malcolm…

  11. Malcolm Ashwood says

    Emma I appreciate your help but I am sure I am not the only person who struggles computer wise and gave up in frustration and disgust at how hard it was to do

  12. Emma Westwood says

    Sorry about this, Malcolm. Anyone else having the same trouble as you should email me [email protected] so we can organise a pledge on your behalf. John contacted you about this, yes?

  13. Malcolm Ashwood says

    Yes John emailed me Emma thank you

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