Tim Harcourt (The Airport Economist) spreads his wings with new book Trading Places

 

Tim Harcourt is the J.W. Nevile Fellow in Economics at the University of New South Wales (UNSW) in Sydney. Harcourt was educated at the University of Adelaide, the University of Minnesota and also completed the Trade Union program at Harvard Law School. He is the author of six books, including international bestseller The Airport Economist.

 

Harcourt’s new book Trading Places, which was released on October 1, focusses on the opportunities and risks with doing business in countries all over the world. He covers everywhere from Asia, Europe, The Middle East, Africa, North and South America and The Pacific. Trading Places offers business travellers, students of economics, and anyone interested in international , a professional perspective on what makes each economy tick.

 

Harcourt also incorporates his love for Aussie rules football and assesses the role and effect the AFL plays economically.

 

In one chapter of Trading Places, Harcourt looks at the opening NAB Cup game in the United Arab Emirates between the Magpies and the Crows and evaluates the ‘reason to hold an Aussie Rules game in the Middle East’ and what there is to gain.

 

Harcourt’s love for footy started in his hometown of Adelaide where he played for Adelaide University. He led them to two premierships in 1986 and 1988 in the A9 division. He also played in the famous side The Scum, the name first given to the lowest side at Adelaide Uni in 1983 in the A10 Division. Harcourt also played alongside Adelaide University Football club legend, Bob Neil who is regarded as one of the best footballers to play at Adelaide University.

 

Harcourt grew up barracking for North Adelaide in the SANFL since the AFL wasn’t introduced until 1990, and he still follows them today.

 

Harcourt views the AFL as “building Australia’s brand”, and because more international organisations are sponsoring AFL clubs, it has become a great way of a business being profiled in Australia. This is just one of the reasons Harcourt flags the importance of Aussie rules football economically in Australia.

 

His amalgamation of football and economics and the effect football has in the Australian community is one of his major interests. He also looks at the business of the AFL or ‘Footynomics’ especially at the increase in membership over the last decade and looks at the output of the AFL in globalising its brand.

 

Tim Harcourt’s book Trading Places draws on his international best seller The Airport Economist and he has now increased his geographical scope to include most big players economically around the world. Harcourt has also included some generous tips on how to succeed in international business.

 

It’s worth a read as will his further ponderings on the increasingly important field of footynomics.

 

Order your copy here.

 

 

RRP AU$34.99; NZ$42.99

1st October 2014

ISBN 9781742234106

NEW SOUTH

About Al Najmeddine

Crazy Sports Fanatic. I am a die hard North Melbourne supporter and enjoy socially interacting with friends and family.

Comments

  1. Malcolm Rulebook Ashwood says

    Thanks Al Go the plug ! I like your achievements at the worlds greatest fc , Tim

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