Almanac (Footy) Profile: Matthew Robran – AKA ‘Son Of’

Matthew Robran at Norwood, photo used with permission by Roger Woodcock/Norwood FC History Committee
Matthew Robran
Norwood FC: 54 games, 59 Goals
Hawthorn 1991: 7 games, 5 goals
Adelaide 1993-2001: 130 games, 137 Goals
2 time AFL Premiership Player 1997 & 1998
Adelaide Team of the Decade
Matty Robran, while being a two-time AFL Premiership player, playing in arguably the toughest position on the ground, centre half forward, for mine has never received the kudos he deserves. Under Malcolm Blight, who was as strict with team rules as anyone in the history of the game, the CHF had to basically remain in the centre corridor and couldn’t roam out wide in general, had to mark or get the ball to ground in front for the best position for the crumbers. Matty was elite with intelligent knock-ons, and general body positioning, besides being a beautiful long and penetrating kick.
As always let’s return to the beginning…
Matty is the son of Barrie and Taimi (Matty has always just taken it in his stride being the son of IMO the best player to play the game in Barrie, making the point he didn’t see his dad play. It is just lovely over time to hear all the compliments of Barrie, not only as a player but as a person, and yes the limited highlights available make it pretty obvious that Barrie went ok. Huge admiration for Barrie and Taimi as parents that both Matty and brother Jon, also an ex-Redleg and Hawk, have always accepted having the last name Robran as a huge plus, never the negative connotations or pressure with having such a famous surname.
Matty attended Vale Park Primary School. He played for SA in the State Primary Schools side under the coaching of ex Rooster and very well respected SAAFL coach in Tony Roach.

The 1983 South Australian State Primary Schools team
Tony said Matt was a smooth mover and showed definite potential. Matt attended Marryatville High School where he became mates with Tim ‘T Shirt’ Bryson. Adelaide Uni FC readers will laugh – here are Tim’s own words:
“You asked about Matt Robran and the Bob Neil T-shirt. It was 1988 when we were in Year 12 at Marryatville High. Matt was doing a subject called Small Business Management, and one of his classmates set up a T-shirt design business project as part of his assessment. We decided to get a Bob Neil T-shirt printed having seen his name spray painted around town on bus stops and held up on signs at the cricket. We’d styled him as some anarchic urban legend. As he was, sort of. We had no idea who he actually was. So I wrote his name in my shaky cursive font – Bob Neil – and had it printed in red on a white T-shirt. One for Matt, one for me. We wore it at footy training that week and our coach and PE teacher just happened to be John Griffen, also coach of the Blacks. I can still remember the look of amazement on his face when he saw the shirts and asked where they came from. We also thought he was taking the piss by pretending to know who Bob was. Anyway, result was that he wanted ten more printed, with The Legend Lives On written on the back. That’s what we did. Matt and I stumbled into the story of the legend by chance, his classmate topped his class for the project, and I had a nickname ready made when I turned up to play at the Blacks the following year!”
Matt played Teal Cup in 1988 for SA in Canberra under the coaching of the late Robert Oatey, progressing further was considered the natural progression of astute observers.
Matty ended up playing for Norwood. A high five from Tom Warhurst in 1984 when Matty was 13 as Norwood were doing their victory lap after the Grand Final is something he remembers very fondly and helped making the decision to play for the Redlegs, little did he know that a few years later he would be a teammate! Ok other things contributed but eternally grateful that Matty and Jonno ended up as Norwood players.
Matt was a significant contributor to the 1988 Under 17 flag, playing 20 games, while being reserves captain in 1989 he made his League debut against West Adelaide at Richmond, kicking 3 goals and playing 6 senior games in total while also winning the reserves best and fairest. It shows how highly Matt was regarded being made captain. It was during that year I first met Matty and got on well with him, and I have always called him ‘son of’!
After a reserves final win back at the Redlegs club and very much during my drinking times, we had given each other piggy backs during the night, I got up the next morning, could hardly walk and thought bloody hell what have I done! Let’s just say my then very skinny build hadn’t bothered Matty whatsoever while I was very much the worse for wear!
In 1990 Matty established himself as league player, finishing 3rd in the best and fairest behind Stephen Rowe and played against WA in Perth. He polled 14 Magarey Medal votes finishing only 2 votes behind Port Adelaide gun Scott Hodges who kicked a casual 153 goals for the season.
Matt had been drafted by Hawthorn with draft choice 42 in 1989 and decided to have a kick and a catch with the Hawks in 1991, ironically making his AFL debut against the Crows in the Crows first ever game at Football Park. By coincidence Nick Papa Raschella and myself walked out of The Lakes Hotel just as Hawthorn were also doing so. Bizarly, back then sides had to walk through the car park, obviously full of Crows supporters where an ale or 2 being consumed meant plenty of friendly encouragement occurred. I laughed when Matt was asked on 5AA on a ‘Where Are They Now’ segment about the abuse the Hawks copped, replied, “I don’t really know, I was just chatting to Malcolm.”
Matt said the Crows played on adrenaline that night and spurred on by the crowd would have
beaten anyone, unfortunately Matt hurt his knee rucking against Romano Negri and missed the next 6 weeks.
Matt played 7 games during the season, he felt his best performance was against Essendon at Waverley contributing in a win which was reinforced by Garry Ayres running to him and congratulating him when the final siren went. Garry and Dermott Brereton were 2 players who Matty appreciated for their help and guidance enormously. Matt played in the Hawks 2nd final win over Geelong and contributed but with Dermie returning he missed out playing any other finals, being an emergency. Whilst he enjoyed Hawthorn he became homesick during the year and decided to return home but the Hawks weren’t happy and he was made to sit out the 1992 season. While frustrated he took it in his stride and enjoyed the chance to progress working at the time for Ansett.
Matty arrived at the Crows in 1993 (ironically traded for the draft choice which the Hawks used to draft Matt’s brother Jon). Matt settled in well and was just starting to really make a serious impact when he badly broke his leg against Sydney at the SCG. Who knows how different 1993 would have turned out with a fit M Robran at CHF in the finals!
Matthew spent the entire 1994 season recovering and getting his leg back in to shape and didn’t play a game for Adelaide, though he made 9 appearances for Norwood, kicking 8 goals against the Roosters in one of the games he played.
1995 was a combination of Norwood and the Crows during the Robert Shaw era.
1996 saw Matt return to regular AFL action, playing 21 games and winning the best team man award, then in 1997 as we all know Malcolm Blight arrived. Malcolm had strict game plans and playing CHF Matt had to stay in the centre corridor the majority of the time – yes the odd game Malcolm would consider the opposition may have a weakness at CHB and things were slightly changed, get on your bike and roam Matty, or directed the majority of the play to go through Matty. Personally, I always felt Matty was underrated with his intelligent use of his body and knock-ons, the massive torpedo goal against the Cats in the semi final at Footy Park was a highlight. If you watch the Grand Final against the Saints it highlights how many goals Matty was involved in, the spoil to Nigel Smart to goal emphasises his footy smarts. In 1997 at the celebrations at the Tennis Centre Matty saw me in the crowd, climbed down off the stage, the embrace and words between us is something I will always treasure.
I find it interesting going through Matt’s stats that his number of touches averaging 12 do not vary much in the Blight era, that shows the sticking to the game plan.
In 1998 Matty was a consistent contributor with the highlight of Matt’s year being the preliminary final, where the instructions were to get the ball to Matty at every possible opportunity highlighting the Bulldogs’ lack of tall defenders in the game plan and didn’t he deliver with 6 sausage rolls! In the Grand Final, while well blanketed by Micky Martyn, he lifted in the second half and again some intelligent knock ons were vital to the end result. We didn’t catch up after the game, this time it was lifting me above his head at the Maid and Magpie on Mad Monday which was interesting to say the least – strong bugger!
Matt acknowledges the vital part Neil Craig played in the Crows flags, not only were we incredibly fit but he helped install the belief that we were better than any other team.
1999 was a disappointing year for the club – Shaun Rehn doing his knee again slipping on the now banned bounce pad for the umpires at Footy Park was absolutely devastating. Matty (and many other players) make the point that if you could ignore Malcolm Blight’s personal side during his famous rants and blasts that he was an incredible teacher and educator of the game. Matty learnt an incredible amount from Malcolm.
In 2000 Gary Ayres arrived – Matty greatly appreciated the move to CHB allowing him to play with far more freedom and run and carry and use his elite leg. The move worked perfectly, playing 21 games, polling the most Brownlow votes in the club and finishing 6th in the best and fairest, the club disappointingly finished 11th.
In 2001 Matt was consistent playing mainly at CHB while playing 15 games, his back injury gradually progressed and proving pretty restrictive the decision was made to retire with his final game being the elimination final loss to Carlton. Matt was employed by the Crows following his retirement in 2001 and spent the next 18 years working in the communications and events teams. Matt started at the Crows as a 21 year old and departed West Lakes at 48, spending over half his life playing and working for the tri-colours.
Brett James adds: “Matty was a fantastic centre half forward. Blighty made him play as a stay at home CHF and at times play a lot more body on body with the opposition to make sure we had good crumbing spots and a bail out kick if under pressure coming out of defence. Reality was that Matt was an elite athlete who could have taken a lot more marks up the ground and been more dominant personally. He played his role for the team and was a huge part of why the group was successful. He would have been a gun in today’s game as an intercept marker with his great skills, agility and marking.”
Mark Bickley- “Matty was a selfless team man, under Malcolm’s game plan out wide through defence and then back through the corridor, Matty was the main avenue creating a path for others and sacrificing his own game for the betterment of the Adelaide FC. Matty often had to compete with the opposition CHB and ruckman floating back which he did with aplomb. Matty’s crowning individual moment was the 1998 preliminary final where Malcolm and the coaching panel felt we could exploit the Western Bulldogs lack of key defenders and there was a slight adjustment made to the game plan and to go through Matty at every opportunity and he had a license to have a shot from distance and didn’t he deliver with 6 goals! His footy nous was a vital part of our success. Quality footballer and person.”
Matt is now working for Novita in a variety of roles involved in fundraising helping out the overall community and the disability sector which he finds very rewarding.
Matty adds his hardest opponent was Glen Jakovich, who he respects enormously and the best players he played with are Darren Jarman, Andrew McLeod and Sean Rehn.
Matt is married to Danielle with daughters Brooke, Kayla and Aleesha and enjoys watching his daughters play sport and helping out and yep that now includes footy.
Matt for mine was massively underrated as a player starting out as the smooth moving defender at the Parade and then becoming the brilliant team orientated dual premiership player at the Crows – which is highlighted being chosen as the CHF in the team 1991-2021 best of Crows first 30 year.
‘Son of’, I’ve always greatly appreciated your friendship, thanks Matty!

Matty Robran recently photographed with his favourite book
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Great article Malcolm. I remember watching some reserve games when he was a kid – so much talent.
One of my favourite ever Crows players. I remember seeing a stat once showing the differential in the Crows Win/Loss record when he did or didn’t play was greater than the differential for North with Carey. Obviously not quite as good a player but still exceptionally important to the team.
Fond memories both of Matty as a footballer and person definitely had a case of teacher 0 student 1 when he put laxettes in my chocolate drink on a school camp
Another excellent read Malcolm. I first saw Matt at the Parade when he played a handful of games and was immediately impressed with his natural ability. He could take a strong mark and could kick a mile. I was pleased he chose to play for Norwood instead of North where his father, Barrie, was a legend. I often saw Barrie and chatted with him, at the Parade, as he followed Matt’s progress. From memory Matt played in the back pocket in ’90. Naturally I followed his career with great interest. With his natural ability, Matt was quite capable of excelling in any position,perhaps too tall for a rover. I certainly agree with Malcolm’s assessment that by sticking to Blighty’s plan, the young Robran sacrificed his game for the team and didn’t he do that so well. A crying shame his career ended so soon due to injury.
Good article Rulebook. Are there any next generation Robran’s in line to play at Norwood anytime soon? The Legs could do with some goal kickers.
I was fortunate to be at the MCG and see Matt’s performance against the WB in the preliminary final. An important and sometimes underrated player for both Norwood and the Crows.
Matthew is an absolute gentleman as is his brother and father. The way he went about his craft on the field and off it was to be admired.
Nice Book – great T-Shirt reference.
Great career in the Crows golden era. Imagine having to sit out a season these days, just wouldn’t happen.
Love the T-Shirt story!
Great article, what a talented player, not surprising with those genes!
I recall his early days playing in the back-pocket to get a feel for league football, and it was clear we had a star just waiting to shine. Sadly Hawthorn and the Crows got in the way of him being a Redleg champion. Tall, athletic, highly skilled, a great football brain and tons of character. All the pre-requisites to be a top-liner , and he was !!!
I vividly recall being at the pub on a Friday night watching the footy on when M Robran broke his leg.
An excellent read, RB. Thanks!
Malcolm, I really enjoyed the read . I always felt a lot of people were over critical of Matty as they didn’t understand the sacrifice he often made for the team as is highlighted in this article.
As I think back to that final watching his father I’m reminded, after reading his story of the awe I felt watching his father do those little things that brought others into the game such as the little tap or push of the ball that you had not anticipated. Just magical .
I remember seeing Justin Westoff do similar little smart taps and while he wasn’t in the Robran class it did cause the memories to flash back to the great Barry and Matty Robran skills .
Thanks for a great read mate
Reading this made me incredibly nostalgic. What a fantastic era Matthew played in, and what a climb from potential gun to 2 time premiership player and club legend. That walk through the west lakes car park in 1991 would have definitely separated the men from the boys, but it’s what made footy so raw back then, and created stories to last a lifetime.
Great insight into one of the quiet achievers at Norwood and the Crows. He was always compared to his superstar father which was tough and definitely unfair. Good skills for a big bloke and unfortunately, had back issues that ment that we couldn’t see his best for long enough.. Still a very good player who played in 2 AFL premierships.
Great read as per usual!
Well written Malcolm thank you so much for that. It sounds like you and Matty have a great friendship.
I was lucky enough to be at the 98 prelim. Loved his performance that day. We were making Western Bulldogs trophy cases out of the clear cellophane on our smoke packets. We had a ball that day. To the credit of the Western Bulldog’s supporters, they took it well.
I always thought M Robran looked a gun athlete – and usually he somehow made life better for his teammates.
Thanks for taking us backstage again, OBP.
Malcolm love this one mate. Matt Robran being a Norwood and Crows player in that era was one of my absolute heroes growing up watching footy passionately. I totally agree, he never really received the accolades he deserves, largely because of his team first focus.
Matt was a great player for the Norwood football club and the Adelaide crows football clubs …… truly was the missing piece of the puzzle in the Adelaide crows securing back to back premierships …… was interesting to read about his junior days and then how Barrie allowed the boys to chose their own paths and ended up at the parade …… great story and hopefully 1 day an interview on the podcast
Great comments about an elite team man !
Matt was unlucky with injury and unlucky not to have ever really had a roving commission at CHF for the Crows.
Both he and Jon carved out their own careers at Norwood away from any spotlight at the Roosters and I imagine this was good for both of them.
I also recall I often saw his parents at Norwood games watching both lads.
Malcolm like anything you write mate, it’s a great read. I would still like a book on all the stories you can’t publish. To this day I still can’t understand why hawthorn gave Matty such a hard time and then picked up Jonathon, puzzling
Thanks for this RB. Always enjoy learning about the lives these folks lead beyond the paddock. We looked a better side when MR was out there. The goal he kicked in the final quarter of the ’98 preliminary final was enormous and captured how well he played that day.
Very good article on a vary good human
Matthew and Jonathan are both credits to their parents and the Norwood family
Brenton thank you.Chris yes a vital player.Thanks Coach well played son of.Fisho Barrie and Taimi both fantastic support to Matt and Jon.Raf females as far as I know.Martin yes a awesome day at the g I reckon it was in Ballarat the next week I caught up with you.Aishy as always appreciated and again congrats re overdue AFL hall of fame.TC thank you.Luke greatly appreciate your help and yes different era.LL definitely and thank you.Michael as always appreciate your support of the legs.Smokie yes it was a shocking injury thanks folks
Greg knock ons and footy nous so many people fail to really watch.Tim thank you and yes incredible to think of a side walking thru the car park at footy park before a game.Greg both Matt and Jon took it in there stride and took having the surname as a blessing and yes bloody good footballer and agree injuries did deprive us f appreciating,Matt for longer.Campbell thank you.Bill sounds like you had a great day also.OBP no doubt whatsoever a elite athlete and thank you.Brad v team focused a Robran trait and I feel strongly definitely didn’t receive the accolades he deserved thank you.Pete thank you and yes hopefully.Greg thank you.Chris totally agree while father son is fantastic I sort of think re sons of the greatest it helped being at a different club.
Mark yes lots of what you can’t write is often more interesting than what you can and is not a privilege I take lightly – Jon was more receptive to moving to Vic but agreed it certainly was a tad bizarre.Mickey yes Crows and the legs better sides with Matty playing and elite leg.Gavin thank you and v v much so – greatly appreciated folks
Good read Malcolm. Is it correct Matt “retired” from the Crows so he could play a final for Norwood? But unfortunately got injured ending on a bit of a sad note?
Thanks for the read Malcolm. As a crows follower since that first game at West Lakes I didn’t remember Matt playing – so caught up in the win. I always felt we never got to see his full potential and the game plan explanation makes sense now – as a follower I recall wondering why he just didn’t take the game apart. Never knew the T-shirt story until now – so thanks for filling the gap there in the Blacks education! Well done, and thanks for your care and support of Chocka and the club these past years!!!
that 98 PF performance was remarkable, him and the team, on top of a hard track after winning Vardy’s mudfest skill circus the week before. they had a gear in them that other teams didn’t, and i always maintain they would have come over the top of North even if North had kicked straighter in the first half.
i think he’s a great example of “if he played for a Victorian club…”. Viz him versus, say, just for example, a Stewie Loewe type.
I remember being there at the ’97 and ’98 prelim finals against The Bulldogs and the way he and Andrew McLeod tore the Dogs apart in ’98! Great memories! I remember Matty’s early days at Norwood and the tough defender he started out as and I’ll never forget the day my mate and I were told off by the great Barry Robran at Woodville Oval because we had a go at the umps for a terrible decision.