AFL: The State of the Game Part 2. The Ramblings of a Madman.

Dips O’Donnell continues his thoughtful observations. Will the magic of Australian Football be “ruled” out of existence?

AFL: The state of the game and the truth of the matter.

“Football is not a game of rules, it is a collection of understandings.” Has the AFL confused guiding the game with ruling the game? Some impassioned observations from Dips O’Donnell.

Strange business and product behaviour from Australian sport’s market leader

It is unusual for a successful business with a dominant product and strong brand loyalty to constantly mess with the core product. So why does the AFL constantly make change for change’s sake?

Is it time to cut time?

How long is a piece of string? It’s a question we’ve heard a thousand times, and as we know there’s no one answer. A piece of string has no set length. The same question could be asked in reference to a game of football, and I’m not just talking about footy, I’m asking you to [Read more]