Black Caviar races at Flemington this Saturday. It is possible that she will have very few opponents and certainly no opposition. Yet the VRC are confident that a large crowd will roll up. It will get media mileage on mainstream news bulletins and reach a totally different demography from that involved most weekends.
She is, in that regard, a phenomenon.
The A-League reckons Alessandro Del Pierro has similarly dragged “non-believers” through the turnstiles around Australia this season.
What star or contest has lured you from your “normal” habits and preferences?